Photo by Balázs Kétyi on Unsplash
Sounds too good to be true?
Well, actually, this is precisely why
branding works and why it is so good. And, more importantly, why you need to
get your branding beautiful.
So what is branding? Branding is your
name, design, or symbol, the colors you choose, the tone of voice, the email
signature you use. It is a representation of your company and becomes
recognizable as such. Branding is vital for business success, it is how you
will become known to consumers, and from that build loyalty.
Vision
Your vision is going to be the
driving force behind your branding. This goes for a business, a blog, or even
you as a person - whatever it is. Your brand vision will be a melting pot of all of the
ideas, goals, strengths, and appeal to your customers.
Style
You probably have a few ideas in mind
for style already. And luckily, we all have access to tools to help us create
something that works in our budget and our skill level. Of course, what you
want to do is work with a professional to help you create the initial logos and
the color pallet. However, we don’t all have the budget initially. You can use
tools like Canva and PicMonkey to help you create the basis for all of your
branding. And make sure you make a few different color combinations before
settling. Use the psychology of color to help you get it right.
Clear
While you might be in love with the
swirly, delicate font - can everyone read it? Is the yellow geometric owl
coming across well? Try to make sure everything is as clear as possible before
you dive into getting everything made. And, you should make sure that every
font you are using is mobile compatible, it should translate online and printed
materials.
Consistency
Sure your logo and your tagline will
be on your social media - but it actually needs to on every single document
that you produce. Templafy.com can make sure that possible, and
easy too. And your photos need to be on-brand too. If you are presenting as a
slick monochrome brand, but your Instagram is bold colors and doesn’t feel on
brand, the discrepancy will hurt your brand - people won’t instantly make those
connections.
Story
The real meat of branding can be
boiled down to the ‘story.’ What is it about your business that makes you stand
out? How is your personal journey something everyone can relate to? Why these
products? What is it about this content that is so important to you? The story of your brand is what makes you different from
everyone else - and the exact reason a customer will buy your products or
services in the first place.
